Lots of techniques and tools are applied by every seo company in India below the purview of SEO promotion, like PPC search engine marketing, link exchange, directory submission, article writing and a single such technique is URL redirect.
URL redirect is likewise named domain redirection, URL forwarding or domain forwarding. Inside this technique, a Expert of seo makes use of mod_rewrite module to clearly redirect one web address (URL) to a different, hence take the visitor into a different URL than clicked upon without his/ her explicit knowledge or permission. To put it differently, URL redirect is a technique wherein websites are made more visible by making them available under many URLs.
The technique is sometimes preferred for redirecting visitors once they type wrong spellings. It’s also employed for an effective solution in a seo speedsight.com/seoforum/website-ranking-problems-solutions/how-to-improve-website- seo -search-engine-ranking/">seo website which can be subject of poor publishing. URL redirecting made use of for such a website to give additional reader friendly trying to find engine friendly URLs (web addresses).
With increasingly more websites using dynamic webstore generation facilities, the URLs nowadays are generally less meaningful and ingrained with ampersands (&) and question marks (?). There are numerous disadvantages of giving birth to such shabby URLs, like,
- Easy information leakage in regards to the technology under use for Hackers;
- Scope for confusion of the readers/ visitors wishing to memorize or author the URL for future use;
- Difficulty in future changes in technology, as a shift from one programming language to a different one say ASP to PHP would render the original URLs obsolete and thus non-functional;
- Difficulty in linking to your web pages for employers, when the special characters in the dynamically generated web content may meddle when using the XHTML code of those websites trying to link with yours;
- Discourage Search engines like google from indexing your web pages, as search engine optimization spiders tend not to index web page with question mark inside the URL.
URL redirect helps a Expert of seo to reduce all of the above positives and renders the URLs additional logical, manageable and readable of the end users besides the online search engine spiders.