Niche Selection Rules
Article by Libby Kalis
Seeking The Ideal Advertising & Marketing Niche
The most effective advertising is that which is suitable for a specific group of viewers.
Using a marketing campaign targeted at a broad, wide-spread audience is not the most effective use of your time and energy.
Have you noticed that big firms aim their advertisement promotions for specific groups? For this reason surveys are of help to many large businesses. By conducting a survey, it assists businesses to discover who’s going to be ordering their item, as well as what demographics are the best to target.
You should use a similar strategy as part of your marketing campaign. Determine the best market or niche and focus on their requirements. Selecting a particular niche takes a lot of time as you need to do your research to see whether it is a viable market for you to enter.
Popular Markets Are Not Always The Best
Certainly, any top rated niche markets definitely will have many prospective consumers. These kind of niche categories are usually in areas like weight reduction, health, cooking, technological innovation and gizmos. They have wide appeal as they are billion dollar markets. So it makes sense to go where the money is being spent and choose one of those as your targeted area of interest.It is important to note that even though there are huge amounts of dollars being spent in these niche markets, your competition within those niches is without a doubt fierce. You’ll find numerous customers, but you will also find a huge quantity of businesses already campaigning for their particular attention.That doesn’t mean a well known area of interest isn’t good, just understand that if you select one of these popular markets then you are going to have use creative, innovative and effective marketing stragegies to compete.
A lot of mid-range markets are sometimes the hardest to promote. Why? They can already be saturated and have customers who are loyal to a particular business. You need to figure out new ways to wow the shoppers to purchase from you rather than your competitors.
Micro-niche markets are often very popular, but relatively small.They have a tendency to generally be smaller when compared to the high dollar popular niches, and perhaps smaller compared to the mid-range target.Even so, it might surprise you of the number of individuals that are excited about something which has a limited appeal.Think about market segments for example “maternity wear” or possibly “goldfish producing.” Both of these niche categories are a section of a substantial, much bigger niche market of women’s wear as well as pets.The truth is, the particular parent niche of these micro-niches will be very popular and widely used markets.
By aiming at a really small area of an extremely trendy niche market, you’ll be able to generate a more persuasive sales copy. You may even find a group of people who feel neglected by the core market.
Women’s clothing may be the main market, and sports outfits, skirts, t-shirts all receive a wide range of attention. Nevertheless, pregnancy clothing is an extremely small, typically overlooked segment regarding that niche. The same applies to goldfish farming in relation to the more popular market of pet care.
Of course these are simply examples, but it is the idea behind to micro-niches that make these products a far more inviting possibility for advertising purposes.
About the Author
Libby Kalis lives in Brisbane, Australia and started out her career as an accountant after having gained a Bachelor of Business in Accounting and Law. She worked as an accountant for just over 8 years, but discovered that she had way too much personality to continue as an accountant!
Libby is a professional blogger and Ebay PowerSeller and shatters the myth that it is hard to get started making money online. All you need is a one page website to start making money online. FREE!Create Your Own Website!