The term “social proof” has undoubtedly been over-used in marketing environments lately. Nevertheless, we’re only starting to understand just how important our newly found freedom of online connectivity is, with regards to how it prompts us to take a certain action or not. We are certainly rewriting all of the marketing books, as we add many an extended chapter about social media. Several organisations these days are creating a new online presence within Facebook, to allow them to be seen to interact with individuals and generate a whole new approach to selling. On the other hand, never underestimate how significant social proof of the more conventional kind should be within your web pages, especially when it comes to website marketing success.
Testimonials are a very significant element of our virtual marketing environment. These types of testimonials have to be believable and should when possible be accompanied by a photograph of the (happy) person who supplied the testimony to start with. They are two powerful elements collectively and the more plausible and in-depth a testimonial could be, while at the same time being succinct, the more effective.
Make sure your testimonials are in evidence. They must not be hidden away on a sub-page underneath your “about us” category header. Several prosperous internet marketers believe so much in the presence of this testimonial that they commit the vast majority of the real estate on the page just to testimonials. Is this overkill or does it truly sell the possible customer?
We realise that from an seo service perspective we have to be sure that our web pages are appropriately composed and don’t seem too baffling to the prospective client. We need to keep invasive advertisements to a minimum but have to include good quality content material that really hits the objective.
If we combine this with the best testimonials along with other assurance from industry watchdog groups or peer organisations, then we have the making of a very good website presence. If you’re still confused, it is really worth looking for the advice of the consultants who have got their finger on today’s marketing pulse.