Every SEO company on web apply a lot of tools & techniques helped by the purview of seo promotion for example link exchange, directory submission, PPC search engine advertising, article writing, etc one such popular technique is URL Redirection.
URL Redirection that’s also known as the Domain Redirection, URL forwarding or Domain forwarding is really a technique in which SEO experts employ mod_rewrite module to clearly redirect one web address (URL) to another one, hence go ahead and take visitor to some different URL than clicked upon without his / her explicit knowledge or permission. To put it differently, URL redirect is a technique wherein websites are made more visible by making them available under many URLs.
The technique is sometimes preferred for redirecting visitors once they type wrong spellings. It’s also employed as an effective solution inside of a seo forum/website-ranking-problems-solutions/how-to-improve-website- seo -search-engine-ranking/"> seo website which can be subject of poor publishing. URL redirecting made use of for a very website to give much more reader friendly to search out engine friendly URLs (web addresses).
With increasingly websites using dynamic internet site generation facilities, the URLs nowadays quite some time less meaningful and ingrained with ampersands (&) and question marks (?).
Disadvantages of getting such ragged URLs:
* Easy information leakage about the technology under use for Hackers
* Scope for confusion of the readers/ visitors wishing to memorize or author the URL for future use
* Difficulty in future changes in technology, being a shift to the next programming language to a different one say ASP to PHP would render the original URLs obsolete and thus non-functional
* Difficulty in linking to your web pages in the past, because the special characters in your dynamically generated web page may meddle together with the XHTML code of the websites trying to link with yours
* Discourage Search engines like google from indexing your web pages, as online search engine spiders never index web pages with question mark inside the URL
URL Redirection helps an Expert of seo to reduce all of the above benefits and renders the URLs a great deal more logical, manageable and readable of the members along with the search engine spiders.