Not every banner ads are created equal. When deciding which banner ads to work with, there are numerous concerns when choosing which banner ad is most appropriate on your application. Usually, you should utilize banner ads when promoting an affiliate or CPA network offer. Very often, a wide selection of banner ads is going to be offered around the affilate or CPA network promotion page. Sometimes, especially for newer internet programs, pre-owned of banners to use shall be limited. You will sometimes have to create your own banners from the beginning.
If you have to create banners right from the start, just use a bitmap image program such as GIMP (free) or Photoshop (not exactly free). In most cases, you ll have an array of ready made banners to select from. The most crucial consideration would be the size of the banner.
The commonest banner size is 468×60 pixels, however that isn t necessarily the most effective size to utilize. Actually that banner dimensions are probably considered passe now. The most effective banner sizes are: 320×250, 250×250, 160×600. Usually, the “tower” banners (for example 160×600) work best of the best. They will grab the attention of those viewer the most effective. However, there ll instances when your choice of banner dimensions are limited because of the advertising network or banner ad network you will be engaged on. In such a case, you could either utilize a different network or ad network, or rework the banner hence it fits the size and style need for the ad site or network. You can also confer with your affiliate manager and they ll most likely build a custom-sized banner for you personally, for free of charge.
The next consideration is whether or not to employ a static or animated banner. Without question, an animated banner will attract more attention than the usual static banner, when you would expect. Old-fashioned of colors is additionally important red, yellow, deep blue. Do not forget that you will be competing for web surfer’s attention the eyes scan up and down the page. So, a colorful animated banner will quite surely get their attention over your dull static banner. Another consideration is the site the banner will be used on should a dark banner is applied on an dark site, they will isn’t to be seen. Nevertheless, a dark banner on a light colored background will stand out.
For animated banners you will see two common formats: GIF and Flash. Are both impressive, still the GIF format is most suitable for everyones PC. On the other hand Flash has become very common in addition, so either format should be fine. Flash might not display on a iPad however, unless that feature is added.
Banners needs to have attention getting graphics, in the event that they are static or animated. Try to find the banners available and see the one that gets your attention the foremost. The thing that gets your talent essentially the most would be the one you need to pick.
The material on your banner can be important. Even though there are animated graphics there ll very likely be a text message scrolling or flashing between images. Read the message, and order yourself in case the message is compelling and attention getting. Precisely the same advertising rules still refer to banners AIDA equals Attention, Interest, Desire, Action. The needed action obviously will be to “click me”. As soon as viewer follows the banner, the landing page needs to adopt to do the desired result the required action such as fill out a questionaire (CPA offer) or outright sale. The only real objective of the banner is usually to ultimately make people click on it that’s it. In case your banner ads can perform that, you certainly will most certainly reach the desired results.